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BoldFit

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Client
Sarah Lin
Year
2023
Scope
Brand Identity & Packaging

Project Summary

BoldFit, a startup in the fitness supplement space, required a brand that stood out in a saturated market. We crafted a bold, geometric visual identity with vibrant colors and minimalist packaging that emphasized transparency in ingredients. The rebrand extended to social assets and a guerrilla marketing campaign, resulting in a 50% boost in shelf appeal and a 200% increase in D2C pre-orders before launch.

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