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Nova Recruit

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Client
Emily Johnson
Year
2025
Scope
UX Research & Strategy

Project Summary

Beyond the Webflow redesign, we conducted in-depth UX research for Nova Recruit—surveying recruiters and candidates to identify pain points. Heatmaps, user interviews, and A/B testing revealed that unclear CTAs and lengthy forms were major drop-off drivers. Our iterative prototyping approach refined the application flow, cutting average submission time from 8 to 3 minutes.

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